Our Vision, Values and Strategic Objectives

About Us

Our Vision

Improving homes and lives in our communities

Our Values

Resilient - We support each other to bounce back from difficult experiences quickly and deal with new challenges constructively. We support our customers when they need our help.

Excellent - We always aim to deliver high standards in everything we do. We want the best service we can provide for our customers.

Collaborative -We communicate and work together across our teams to achieve our objectives. We work with our customers to build better services.

Progressive - We innovate, adapt to change and aspire to always improve. We are inclusive and promote equality of opportunity in our organisation and in our local communities.

Trusted -We follow the rules and keep our promises. Our customers believe what we say.

Our Strategic Objectives

Our five strategic priorities, known as the 5 P’s, set out what we will focus on to improve homes, services and communities from 2025 to 2030

Property: More and better homes

  • Invest in safe, high-quality homes.
  • Build and acquire more homes.
  • Improve energy efficiency and help reduce fuel poverty.
  • Invest in repairs, stonework and property safety.
  • Make homes warmer and more affordable to heat.

Place: Engaged customers and communities

  • Give tenants more opportunities to shape our services.
  • Listen and respond to tenant priorities.
  • Regenerate back courts and shared spaces.
  • Support vulnerable tenants and local communities.
  • Improve factoring services and common repairs.

People: Skilled and supported staff

  • Support our staff through our People & Culture strategy.
  • Invest in training and leadership development.
  • Promote staff wellbeing.
  • Make sure our teams have the skills and support they need.
  • Invest in our office and facilities. 

Performance: Better services and compliance

  • Make services easier for customers to access.
  • Develop our online and self-service options.
  • Give tenants more ways to provide feedback.
  • Improve accessible communication.
  • Monitor performance and continually improve our services.

Pounds: Good value for money and affordable rents

  • Keep rents affordable and fair.
  • Make efficiency savings and improve value for money.
  • Review rents and service charges with tenant input.
  • Invest more than £13 million in our homes over five years.
  • Maintain strong financial planning and oversight.